Do you know about Black Hat SEO and White Hat SEO ? If not then there is nothing to worry because today we will know about them. Today everyone who is in the blogging field must know about these two terms Black Hat SEO and White Hat SEO . Because as we know how important SEO or Search Engine Optimization is for any blog.
SEO is a process with the help of which we can increase both volume and quality traffic on our blog or website. And in such a situation, all bloggers want to become popular as soon as possible because they lack patience.
That's why they always keep looking for such tricks, with the help of which they can increase the ranking of their blog as soon as possible. In such a situation, they see the best option Black Hat, because in this you get the results immediately and you do not need to wait. That's why Black Hat SEO attracts new bloggers the most.
We already know how important it is for any site to do SEO. And if your blog has good SEO then the ranking of your site will also increase. Because the better the ranking of your site, the better the traffic in the site. And as the demand for search engine like google increased, so did the demand for SEO also according to a good Internet Marketing Strategy.
And we know that Search Engines also work based on any algorithms. And the better your SEO technique, the better your site's ranking will be. Therefore new SEO techniques were used which were Black Hat , White Hat and Gray Hat SEO .
The most popular of these are Black Hat and White Hat. If I talk, then the main difference between these two is in their specific SEO techniques, due to which they are so different from each other.
That's why today I thought that why not provide some information about what is Black Hat SEO and White Hat SEO of you people so that you also get complete information about them. Then what is the delay, let's start and know about them
What is Black Hat SEO vs White Hat SEO
As I have already told, the main difference between these two is in their different SEO techniques. Where if we talk about Black Hat SEO , then the techniques used in them are not approved by search engines because they do not follow their common techniques Search Engines Guidelines.
Similarly, if I talk about White Hat SEO , then the techniques used in it follow Search Engines Guidelines, so that you will not have any problem using them. Whereas your site can also be banned by the use of Black Hat SEO.
It is believed that with Black Hat SEO techniques and strategies, you can make the ranking of your blog very high because it does not follow the rules of Search Engines.
It gives importance only to Search Engines and not to the human audience. Black Hat SEO is mainly used by those who want very quick results and who do not want to make long-term investment on their website or blogs.
Some techniques that are used in black hat seo are keyword stuffing , link farming, hidden text and links etc. By using them, your website can be de-indexed from Search Engines and your website can also be banned.
Whereas White Hat SEO techniques only target the human audience and not the search engines. You may not get quick results by using these techniques, but if you use them for a long time, you will get very good results.
Some of the techniques that are used in White Hat SEO are keywords analysis, keyword research, LSI keywords, rewriting meta tags, link building etc. By using them, you do not have any danger from Search Engines , so you can use them for a long time.
Which is more effective – White Hat vs Black Hat SEO
By the way, we cannot directly tell which is more effective in Black Hat SEO and White Hat SEO. But if I talk about less time then Black Hat SEO is more effective. On the other hand, if I talk about a little longer time, then White Hat SEO is more effective in this.
This is because White Hat SEO mainly gives priority to the human audience, while Black Hat SEO gives more priority to Search Engines. That's why there is this difference in their effectiveness.
Features and Techniques Used in Black hat SEO
Blackhat SEO uses all those techniques which have not been agreed with Search Engines and using them means you do not follow their rules and regulation.
Their techniques are very unethical and if ever caught in future then you may have to pay penalty for it.
The use of black hat SEO is like getting success as soon as possible, so we cannot use it for a long time. Here below, I have discussed about some of their features and techniques, which you can know better about them by reading.
1. Spamdexing: - This is a practice in which the user repeatedly uses unrelated phrases so that his post gets ranked as soon as possible. Even if the phrases used in this article have some benefit for the viewers or not.
2. Keyword Stuffing: - In this, the user deliberately uses some specific keywords in many places of the article. Its only purpose is how to rank that article. Due to this, the viewers do not like to read because specific keywords are used repeatedly in it without any reason.
3. Invisible Text: - Such a practice in which some keywords are written in white text and placed in a white background in such a way that it attracts more and more Google Spiders to itself.
This text is called invisible because it is not visible to normal viewers but only to Google Spiders or Search Engine Spiders.
4. Doorway Pages: - These are called fake pages which viewers cannot see. They are made keeping in mind only Search Engine Spiders so that the ranking of the site can be easily increased and the pages can be indexed quickly.
5.Invisible iFrames: - These are some such pages that only viewers can see and the company from which hosting has been taken cannot see it. Whenever a user comes to such a website, the user does not even know about it, but many files are automatically downloaded in the background of his computer.
6. Link Farming: - For example, if you build your house in a place where the people around are not right, then it is obvious that this will definitely affect your house with their presence.
Just the same thing happens in the virtual world as well. The only purpose of Link Farms or FFA pages is to connect a new website or blog with many unrelated pages. You do not get any traffic from them, but due to this, your website will definitely be banned.
7. Meta Keywords: - Meta Keywords is that short list of words that are used only to tell the viewers that in what context this article has been written.
But now these meta keywords are also being used wrongly and deliberately such keywords are being used which have no relation with the main article. This is being done only to increase the rank of the page.
Features and Techniques Used in White Hat SEO
As you must have understood by now that the purpose of White Hat Seo is to target users not Search Engines. Correct information and articles have to be delivered to the people.
White hat SEO not only follows all the guidelines of SEO, but it also ensures that all the articles that are indexed by search engines can be read by the users as well.
Their purpose is to reach the right information to the people with the help of cross linking, and link building. Here below, I have discussed some of their features and techniques, which you can know better by reading them.
1. Quality Content
Whenever we hear about SEO, we definitely hear about a phrase “ Content is the King ”. No matter how good SEO you do, if you do not have the power in your article, then you can never rank well. Because with the help of SEO only it can be made searchable, not readable.
For example, if you want to buy a good LED TV, then you will definitely search the internet for information. For which you can type " Best LED TV " with this, consider that you have found two such major websites in which something is written like this.
Website 1: Only one page is available in this and there is text of 3 paragraphs in it. And only the names of some companies are mentioned in it. And finally there are some phone numbers.
Website 2: There are about 30 pages in this, where all the best LED TVs available in the market have been written, along with their technical information has also been given. In some pages, they have also been compared with each other.
Now the matter arises that you would like to see any website. It is obvious that the second one. In the same way, the value of good content is everywhere. That is why it is called Content is the king.
2. Using Structural (Semantic) Mark Up and Separate Content
Structural Content has always been the first choice of search engines for presentation. By using the right Headlines, Search Engines also make it easier to index the article and users are also easy to read.
Search Engines give more preference to such articles which are well formatted and in which the content is well structured.
3. Titles and Meta Data
It is very important to use proper titles and meta data in your pages. Like I said earlier about the wrong use of Meta data in Black Hat SEO. But it is worth noting here that we should use them properly in our articles.
And whenever you use titles and meta data, then note that this should be the correct representation of the content of your main article .
4. Use of Keyword Research and Effective Keywords
Before writing any article, more attention should be paid to keyword research because by doing this we can rank our articles better.
Keyword research does not mean to use only single keywords, but combinations of such multi-words that users are searching for and which have less competition and more search. By doing this we can attract more and more traffic to ourselves.
Along with this, using keywords in such a way that people can easily see your articles in search results. And you can write these keywords in the following place. for example
- Title
- Meta Description
- Meta Keywords
- Heading Elements
- Text
- Daily routine
- Title Tag
- Links
5. Quality Inbound Links and Link Building
Quality Backlinks mean that the links from such websites tell that the facts given in your content are authentic. In proof of this, they will display your links in their website.
This will increase the importance of your content. That's why good backlinks are very important. And if possible, bring links from such websites which are related to your domain. For example, if you write about technology, then you have to bring backlink from technology related website.
Along with this you also need quality inbound links so that your blog will have a good ranking in the Seach Engine.
Results of black hat vs white hat SEO
Believe that with the use of Black hat SEO, you can reach your blog in a good rank very soon. But if you are caught then your blog may also have to face a good penalty for using such unethical practices .
That's why black hat SEO is good for the short term but it can harm you in the long term. Whenever Google has implemented its new algoritms, then those doing black hat SEO have suffered a lot.
Panda
Panda Update was a very important update of Google in which only high-quality content was given place. Due to this the ranking of many low quality contlow-qualityogs suddenly decreased.
Penguin
Google's Penguin update was brought only for those using black hat SEO techniques. With the help of which many people had made many "link farms".
After this update, many websites were penalized. And webmasters were advised to remove bad backlinks.
Negative SEO
You cannot control which website can connect your website with bad backlinks . Because many such stories have come to the fore where competitors give money to link farms and connect your website with such link farms and due to which the ranking of your website can be suddenly reduced.
Therefore, in between, you should do a complete analysis of your website whether your website is connected to any other bad backlinks or not.
what did you learn today
I sincerely hope that I have given you complete information about what is Black Hat SEO vs White Hat SEO and I hope you people have understood about Black Hat and White Hat SEO Techniques .
I request all of you readers that you also share this information in your neighborhood, relatives, your friends, so that there will be awareness among us and everyone will benefit a lot from it. I need your cooperation so that I can pass more new information to you guys.
It has always been my endeavor that I should always help my readers or readers from all sides, if you people have any doubt of any kind, then you can ask me without any hesitation.
I will definitely try to solve those doubts. How did you like this article, what is Black Hat SEO and White Hat SEO, do tell us by writing a comment so that we too get a chance to learn something from your thoughts and improve something.